IAB UK brings the digital advertising industry together to share best practice, develop guidelines and demonstrate the effectiveness of digital for brands. Our members include advertisers, agencies, ad tech companies and media owners meaning you’re in the right place to discover the very best of digital advertising. Invest in IAB training to stay up to date and educated on the ever-changing digital advertising landscape.
Courses overview
Our digital advertising courses have been designed for a range of abilities and span a range of subject areas to ensure your knowledge is up to date and that you are aware of the changing trends within the industry.
Five of our ten training courses are also CPD accredited, so you can earn yourself CPD credits upon completion (1 hour of IAB UK CPD accredited courses = 1 CPD credit).
Explore the courses below in more detail and if you have any enquiries related to IAB UK online training, please get in touch at [email protected]
Introduction to Digital Advertising
New to digital advertising? This IAB-led overview of the industry will get you to grips with the types of companies involved in this sector and how digital ads are traded. This training also includes a breakdown of some crucial acronyms you will encounter in industry messaging.
Paid Search 101
0.67 CPD hours
Paid search affords brands the opportunity to advertise within the sponsored listings of a search engine - something each of us are bound to use daily. But how best to take advantage of such a channel? This course will get you to grips with the basics of paid search, from understanding the crucial concept of auctions to setting up campaigns and optimising.
Paid Social 101
0.60 CPD hours
Social media platforms offer a key way to reach engaged and diverse audiences. This session will get you to grips with the fundamentals of paid social advertising, including setup, tracking, targeting, budgeting, creative, reporting & optimisation. Also, explore key social media platforms and best practices to get closer to your users.
Programmatic 101
0.65 CPD hours
Unlock the power of programmatic in a course that covers everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.
Emerging Channels
0.63 CPD hours
With a focus on how Connected TV, Programmatic Digital Out-of-Home, Programmatic Audio and Retail Media are evolving, this course brings you up to speed on where they are at and what you need to know to take advantage of them.
AI in Digital Advertising
0.65 CPD hours
An introduction to Generative AI tools, how you can get the most out it, how it can empower human imagination and creativity, and what you need to know from a legal perspective, plus, how AI helps us make sense of the open internet and the value of it to marketers.
Introduction to Digital Measurement
With digital measurement becoming increasingly varied and complex, understanding how to measure your campaign effectively can often feel like a minefield. This module from IAB UK will take you through the key principles of how to build your measurement strategy and some of the tools and methodologies available to you to use.
Digital Advertising Regulation in the UK
In this IAB-led training, you will be introduced to how digital advertising is regulated in the UK as well as the IAB’s role in this area. You will also gain an understanding on what industry standards exist to bring about and support a sustainable future for digital advertising.
UKOM & Ipsos iris: Online Audience Measurement and Insight
Discover valuable insights that UKOM endorsed data from Ipos iris can reveal about about how the UK population behaves online, helping to inform your digital advertising strategies.
Gold Standard
The Gold Standard is a certification open to all IAB UK members who buy and sell digital media. It improves the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad fraud, upholds brand safety and strengthens supply chain transparency. Make sure you're up-to-date on the Gold Standard's criteria and the challenges it's addressing by completing our short e-Learning exercise.
Thank you for your interest in the IAB UK Learning Centre. If you have any questions or require further support, or have any specific access needs, please get in touch at [email protected]