Paid Search 101

Paid search affords brands the opportunity to advertise within the sponsored listings of a search engine - something each of us are bound to use daily. But how best to take advantage of such a channel? This course will get you to grips with the basics of paid search, from understanding the crucial concept of auctions to setting up campaigns and optimising.

Learning objectives:

Understand what paid search is
Understand the different elements needed to set up a campaign
Understand how a paid search auction works

Curriculum

Course Curriculum

Available in days

days after you enroll

Paid Search 101: Part One (14:51)
Paid Search 101: Part Two (6:01)
Paid Search 101: Part Three (5:21)
Paid Search 101: Part Four (14:13)

Thank you for your interest in Paid Search 101. If you have any questions, require further support, or have any specific access needs, please get in touch at [email protected].