The Gold Standard

The Gold Standard is a certification open to all IAB UK members who buy and sell digital media. It improves the digital advertising experience, helps compliance with the GDPR and ePrivacy law, tackles ad fraud, upholds brand safety and strengthens supply chain transparency.

Make sure you're up-to-date on the Gold Standard's criteria and the challenges it's addressing by completing our short e-Learning exercise.

Course Curriculum

Gold Standard Training

Available in days

days after you enroll

Learning objectives:

Understand the challenge of ad fraud in the digital supply chain and how to tackle it
Understand what checks and balances can keep brands safe online
Understand why consumers use ad blockers and how to make the online ad experience as seamless as possible
Understand concerns about online data & privacy and how the Transparency and Consent Framework supports the responsible management of user data
Understand what the DemandChain Object is, who needs to implement it, and its role in the Gold Standard certification
Understand requirements that are directly aimed to reduce energy usage in the digital supply chain

Thank you for your interest in this training course and for taking the steps to become Gold Standard certified. If you have any questions or require further support, or have any specific access needs, please get in touch at [email protected].