Programmatic 101

Who is this course for?

• Sell-side: all who need to know how programmatic buying works, including junior ad ops and campaign managers
• Buy-side: planning team and entry level ad ops and campaign managers
• Advertisers: digital marketing managers who need to understand how an agency trading desk works

Learning objectives:

Section 1: How a Programmatic Ad Gets Served

• Understand the different stages involved in a programmatic ad being served
• Understand what the different acronyms that are used within programmatic mean
• Understand the role of various technologies involved in delivering a programmatic ad

Section 2: The Programmatic Process

• Understand the four key pillars for effective use of programmatic advertising
• To understand the role that data plays in programmatic
• To identify the role that creative plays in programmatic
• Understand how effective activation should be carried out in programmatic
• Understand how measurement can be used to understand the success of programmatic

Section 3: Data Collection & Segmentation

• Understand the differences between 1st, 2nd and 3rd party data
• Understand how different types of data can be collected and utilised
• Understand how different audiences can be reached at different stages of the purchase journey

Thank you for your interest in the Programmatic 101 training course.If you have any questions, require further support, or have any specific access needs, please get in touch at [email protected].