Paid Social 101

With social media user numbers continuing to grow YoY, these platforms offer a key way to reach engaged and diverse audiences. This session will get you to grips with the fundamentals of paid social advertising, including setup, tracking, targeting, budgeting, creative, reporting & optimisation. Also, explore key social media platforms and best practices to get closer to your users.

Learning objectives:

Understand the different elements that make up paid social.
Understand how paid social campaigns are set up.
Understand the key platforms used to deliver paid social advertising.

Example Curriculum

Course Curriculum

Available in days

days after you enroll

Paid Social 101: Part One (17:43)
Paid Social 101: Part Two (18:15)

Thank you for your interest in Paid Social 101. If you have any questions, require further support, or have any specific access needs, please get in touch at [email protected].