Standards matter more than ever. UK Online Measurement (UKOM) is the recognised industry standard for online audience measurement in the UK. Trusted, transparent and future ready, UKOM endorsed data from Ipsos iris is used by publishers, broadcasters, media agencies, advertisers and regulatory bodies. It reveals how the UK population behaves online across PCs, tablets and smartphones – insight that drives media planning, audience and revenue growth strategies and informs regulatory decision making. This video will give you the context of UKOM’s role in governance and a taste of the valuable insights available in the data itself.