What you’ll learn:
- The retail media landscape, including market size, spend trends and future forecasts
- How retail media uses first-party shopper data for precision targeting and reporting
- Key growth trends (on-site, off-site, in-store integrations) and omnichannel approaches
- Practical insights on integrating retail media into broader media plans and measurement practices
Example Curriculum
Introduction to Retail Media
Available in
days
days
after you enroll