AI in Digital Advertising

Learning objectives:

• Understand what Generative AI is, how it works, what it can do today, and how you can get the most out of it

• Understand how Generative AI has democratised creativity and how it can empower human imagination

• Understand Generative AI in advertising from a legal perspective, and what you need to be thinking about and be aware of when using it

• Understand how AI helps us make sense of the open internet and the value of it to marketers