Introduction to Digital Measurement

With digital measurement becoming increasingly varied and complex, understanding how to measure your campaign effectively can often feel like a minefield. This module from IAB UK will take you through the key principles of how to build your measurement strategy and some of the tools and methodologies available to you to use.

Learning objectives:

Understand the importance of measurement in digital advertising
How digital activity is tracked and measured, covering current technologies and solutions
Understand different attribution methodologies that are used in digital advertising and the process for putting these in place

Course Curriculum

Available in days

days after you enroll

Introduction to Digital Measurement (15:05)

Thank you for your interest in the Introduction to Digital Measurement training course. If you have any questions or require further support, or have any specific access needs, please get in touch at [email protected].